Deana Sheriff is the Executive Director for West End Economic Development Corporation. Since April 2017, Deana has been working to mitigate the economic effects of both a mine closure and power plant closure. Deana’s task is to help the region diversify the economy, and not only survive the impact of the closures and loss of high-paying jobs, but to come out the other side a stronger and more resilient community.
Deana has worked in economic development for over 25 years, working in both metropolitan and rural settings. Deana’s passion for rural communities has helped to craft unique solutions that work for isolated regions. She particularly enjoys helping small businesses grow and prosper.
Deana received her Certification in Economic Development (CEcD) in 2016. She loves to travel and considers herself a Lifelong Learner. She’s found that she likes the West End so much, she has permanently relocated to the region, got married at Nucla Town Hall, and intends to call this her home long into the future.
Business Development Manager
Since January of 2019 Nichole has been working one-on-one with existing businesses and startups and building a regional network of business experts who can teach business classes at the Collective Mine. In addition, she works with local food and outdoor recreation business coordinators to recruit and incubate startup companies. Her background in community development and health management in the high Rockies helps her recognize inequities that often burden towns and cities that rely on extractive industries and look to their neighboring recreation hubs to help fuel their economies. She is passionate about helping rural communities recognize their assets and capitalize on them to improve their quality of life and sense of local pride.
Community Partnership Coordinator
Kaela is a Nucla High School graduate who recently moved back after a tour as a Helicopter Engine Mechanic in the United States Navy. After the Navy, Kaela attended the Art Institue of San Diego for photography and graphic design.
Kaela had initially planned on staying in the West End temporarily, and moving to the Front Range, but the positive changes she had seen within the community inspired her to stay.
WEEDC has provided the perfect niche for Kaela’s love of this community and digital design talents by hiring her as Community Partnership Coordinator, starting in July of 2019.